Understand the Objective
We ask you what you are planning - buying a company, taking on a partner or raising capital - and define the goals clearly.
MSA helps you see beyond the surface, delivering deep, accurate due diligence to protect your investments and power your decisions.
Due diligence is the process of taking a closer look – before you shake hands or sign anything.
Whether you are about to acquire a company, invest in a new venture or enter into a partnership, this is where you slow down and carefully check what you are getting into. You find out what is working well, what might be risky and what needs to be fixed. It is not just an audit – it is a way to make sure the deal makes sense.
Whether you're a private equity firm, corporate buyer or investor, we help you go beyond surface-level data, so you can make smarter, safer decisions.
Our due diligence services are built to uncover hidden risks, validate financial claims and give you the clarity you need to move forward.
But here is what sets us apart. We help you break things down, understand what matters most and decide your next step with confidence. Whether you are buying, selling or just trying to assess risk – we make sure you get the full story, not just the headlines.
Not every business move calls for a full-blown investigation - but when there's money, risk or reputation on the line, it makes sense to slow down and check things properly. Here are a few situations where due diligence becomes a must:
At MSA, we do not believe in one-size-fits-all reports. We offer a set of due diligence services that are customised to your business, helping you uncover risk, validate claims and protect your capital..
We go through past financials, working capital, margins, debt and cash flows. Our aim is to tell you whether the business is actually as strong or as weak - as it looks on paper.
We check contracts, ownership details, licences, past litigations and anything that could lead to trouble later. If there is something that might hold you back, we will flag it.
We take a close look at how taxes have been filed and reported. We also highlight exposures from pending assessments or under-reported incomes so that there are no surprises later.
We walk through key processes, supply chain gaps, delivery risks and systems in place. If a business cannot support its own growth, we find out why.
Investors and regulators care more about environmental, social and governance standards now. We assess whether the company lives up to these expectations - or just says it does.
From software licences to cybersecurity practices, we review what is in place, how stable it is and what the risk exposure is. This is key in M&A, especially in tech-driven firms.
We look into the leadership team, compensation structure, people policies and workplace culture. It helps you assess whether the business can carry itself forward after the deal.
Sometimes, 80% of a company's revenue comes from just two clients. We help you find that out early and also check if vendors are compliant, stable and reliable.
This is not a mechanical checklist. Our process is thoughtful and flexible – based on your deal size, complexity and timelines.
At MSA, we don't just perform due diligence, we engineer confidence. Our approach is built on deep domain expertise, data-driven analysis and sharp strategic alignment. Here's how we set a new standard in diligence:
Our experts here at MSA go beyond just normal financial reviews. Our analysts conduct detailed breakdowns of revenue recognition policies, EBITDA normalization, working capital adjustments and debt-like items, ensuring you fully understand cash flows, burn rate and true profitability.
We don't rely solely on management projections. Our team stress-tests market assumptions, benchmarks key operational metrics (e.g., LTV/CAC, cohort retention, gross margin trends) and conducts customer reference checks to assess true revenue durability.
We verify shareholder agreements, liquidation preferences, ESOP schemes and SAFE/convertible structures to ensure the equity stack is clean, compliant and investor-aligned, a critical step in early- and growth-stage transactions.
Our team includes auditors, tax consultants, lawyers and industry analysts. That means no back and forth between teams, and every answer comes faster, clearer and with the full picture in mind.
Numbers can look fine on a spreadsheet - but sometimes they do not tell the full story. Financial due diligence is where you figure out what really happened, not just what is shown in the pitch deck.
For example, let us say that a company claims ₹12 crores in revenue, but 80% of the revenue is coming from one client, who apparently just switched vendors. Or maybe their receivables are piling up because of the delay in collections. This thing affects valuation - plain and simple.
We can help you find out how stable the earnings are, whether margins are sustainable and if working capital looks quite healthy. This can really make all the difference during negotiations.
And here is the thing - it will actually help both buyers and sellers. Sellers can use it to present a cleaner and better story. While, buyers can use it for smarter negotiations.
Deals often fall apart not because someone made a mistake, but because nobody asked the tough questions. Important details get missed, numbers are taken at face value and everyone assumes the other side has it covered. Sometimes, red flags only show up after money has changed hands - and by then, fixing it can be messy or expensive.
At MSA, we step in to help you look closely, challenge assumptions and point out what might cause trouble down the line. We bring a clear, professional lens to every aspect of your transaction - so you can make decisions with confidence, not guesswork.
Get connected today - whether you are buying, selling, investing or preparing to raise capital.
Areas of Specialisation:
Areas of Specialisation:
Areas of Specialisation:
Areas of Specialisation: