Transfer Pricing Advisory Services

Transfer Pricing Done Right, From the Start

If your business operates across borders, transfer pricing isn't just a technical checkbox - it is a critical part of your risk and tax strategy. From billing offshore entities to allocating shared costs, how you price internal transactions has a direct impact on your bottom line - and on how tax authorities view your business.

In India, we have noticed a considerable rise in transfer pricing disputes over the past few years. With 4,000+ transfer pricing audits annually, non-compliance can lead to adjustments, penalties of up to 100% of tax avoided and litigation risks.

Given the difficulties of BEPS regulations and evolving OECD guidelines, businesses must adopt a proactive, well-documented TP strategy - outlining the requirement for greater accuracy in documentation, risk assessment and dispute solutions.

At MSA, we offer end-to-end transfer pricing and advisory solutions - from compliance to dispute resolution. We support companies in developing strong, well-documented and commercially sound transfer pricing frameworks.

Whether you are preparing for a routine assessment, applying for an Advance Pricing Agreement (APA) or realigning your model after a restructuring - we help you get it right.

Core Issues Most Businesses Face

We have worked with companies of all sizes and industries - and the challenges often look familiar:

• Outdated comparables or reused benchmarks that do not reflect current business realities.
• Missing or last-minute documentation, especially when assessments are already underway.
• Global policies that do not align with Indian regulations, resulting in inconsistencies and audit exposure.
• Business model changes - like digital expansion or restructuring - that leave transfer pricing frameworks out of sync.
• And often, simply not knowing where the risks lie until it is too late.

Transfer pricing doesn't usually go wrong because of one big mistake. It is the small gaps - left unchecked - that lead to larger issues later.

MSA's Transfer Pricing Services

At MSA, we do more than just provide you with regulatory compliance, we create transfer pricing (TP) strategies that optimise tax efficiency, reduce litigation risks and support business growth.

Each assignment is led by our senior professionals who understand the bigger picture - and the fine print.

Why Choose MSA for Transfer Pricing

Let us take a look at the reasons to choose us - and why our clients stay with us.

Key Regulations Governing Transfer Pricing in India: What You Need to Know

Figuring out India's transfer pricing (TP) regulations requires you to clearly understand legal requirements, documentation essentials and risk mitigation strategies.

Secure Your Transfer Pricing Strategy with MSA

In a time of strict regulatory audit and evolving global tax norms, as a business you cannot afford to take a reactive approach to transfer pricing. Non-compliance with TP can lead to costly audits, penalties and prolonged disputes, while a well-structured TP strategy helps your business to have tax efficiency, reduced risks and easy global operations.

At MSA, our expert-driven, data-backed transfer pricing solutions help you understand complex regulations, optimise inter-company transactions and safeguard against tax risks. Whether you need documentation, risk mitigation, audit defense or APA assistance, our custom solutions provide you with complete transfer pricing confidence.

Our Key Experts For Transfer Pricing